000 00320nam a2200121Ia 4500
020 _a9788120311787
100 _aKotler Philip
245 _aMarketing management Analysis, Planning, Implementation, and Control
250 _a9
260 _c1997
_bPRENTICE HALL OF INDIA
_aNew Delhi
300 _axxxvii+789
942 _cBK
999 _c25340
_d25340