TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Ambi M G Parameswaran
AU  - Isaac Jacob
TI  - Strategic brand management: Building, Measuring, and Managing Brand Equity
SN  - 9789332542204
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Brand name products
ER  -