TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller
AU  - Abraham Koshy
AU  - Mithileswar Jha
TI  - Marketing Management
SN  - 9788131716830
PY  - 2009///
CY  - New Delhi
PB  - Pearson/Dorling Kindersely
ER  -