Advertising and Promotion : An integrated marketing communications perspective (Record no. 60058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638pam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotion : An integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGra Hil Education (India) Private Limited |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Page | xliii+1016 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch Michael A |
| -- | Keyoor Purani |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NSS COLLEGE OF ENGINEERING | NSS COLLEGE OF ENGINEERING | GENERAL STACK AREA | 05/19/2020 | 790.00 | 658.82 BEL/A | 62895 | BOOKS | ||||
| NSS COLLEGE OF ENGINEERING | NSS COLLEGE OF ENGINEERING | GENERAL STACK AREA | 05/19/2020 | 790.00 | 658.82 BEL/A | 62896 | BOOKS |